After a Northern Soul club , a Sci-Fi B movie set and a Fountain of Trevi inhabited by big felines, Gucci moves to a painted fantasy world for the new Spring Summer 2018 campaign. Instead of a superstar fashion photographer, Alessandro Michele has chosen Spanish fashion illustrator Ignasi Monreal that worked with digital images inspired by Pre-Raffaelite paintings (the reference to Sir John Everett Millais’ Ophelia is crystal clear), mythology and Walt Disney films. The vivid photorealist artworks invite us to enter a magical and uncanny world, viewed through a surreal and heightened sensual lens. Ignasi Monreal’s digital paintings are full of surprising detail and he emphasises fantastical features to create haunting characters that inhabit the mythical universe conjured from his remarkable imagination. The campaign, based on the elements: Earth, Sea and Sky, will be released on January 2018.
Gucci SS 2018, Artwork by Ignasi Monreal