After more than a century, Burberry reveals its new logo and monogram as a homage to the brand’s founder
In collaboration with Peter Saville, the graphic designer famous for his iconic album covers, Riccardo Tisci, Burberry’s creative director, created the new graphic identity of the brand. The house announced it only via its Instagram page.
The new monogram celebrates the heritage of the fashion house in a return to the spirit of its founder, Thomas Burberry, whose initials are referenced in the design. In a sans serif font, it will replace the Burberry Equestrian Knight logo with its bespoke Bodoni font, which had been used by the clothing company since 1901.
“Burberry needed an identity that is fluid and able to cross over into all the categories that are required of a big luxury clothing and accessories brand – something to transcend the company provenance without denying it.” Saville told in a interview.