WE WEnT INTO FoRTEZZa DA BASsO – PITTi UOMO’s CORE – aND WE PIcKED UP SoME GREAt NEWs
Text by: Annarosa Laureti
We have already talked about the special guests who this year made Pitt Uomo 96 one of the greatest editions ever. However, in addition to the events that took place all around the city of Florence, we need to spend some words about what happened inside the very heart of Pitti, the Fortezza da Basso. Here you can find a little pick about the latest news we love the most.
Tagliatore
Even nowadays, when sportswear seems to take over everything, elegance never old-fashioned and Pino Lerario – Tagliatore’s creative director – knows it well. The Spring Summer 2020 collection focuses on an attentive choice of material. The keyword is super lightness: the sartorial picks of natural fibers, such as cotton, linen, silk and wool as well as nylon, give life to jackets, double-breasted and the legendary pinstripe suit that this time shows a twist matched with track pants. Tagliatore man doesn’t mind of fashion’s deviation to sporty world and continues to go ahead on his timeless smart route.
Berwich
The green consciousness has attracted into its sustainable web also the Italian brand Berwich. With the slogan “Be green, be Berwich”, this year the brand presented at Pitti Uomo 96 a Spring Summer 2020 Collection not only directly inspired by the tropical ecosystem – as we can see from the color palette including hues of forest green, beige, sand, white as well as bright tones of yellow and red – but also concerned about the materials’ quality. In addition to the classical luxury fabrics such as cotton, silk and pure linen, and those less precious like wool nylon, the collection boasts of several items completely realized from certify eco-production cycle besides the choice of the “Eko button” in recycled paper. Among the four different fits shown, several patterns stick out – the classical college style stripes, tartan and checks – together with sartorial details on denim pants.
Pence 1979
On the occasion of Pitti Uomo 96 Pence 1979 chose to reveal to fashion insiders the capsule collection “Glow in the dark”, realized in collaboration with the dance-rock band “Planet Funk”. Bond by common passion for the past – specifically for the ‘80s – the tradition and the electric music, the creative director Dora Zecchin and the Italian band created together a collection that celebrates more than one anniversary. This year in fact not only the brand turns 40, but also the Planet Funk enters its twenties as well as the very Pitti Uomo event celebrates its 30 years old.
The result includes seven essential items that must be inside all men’s wardrobe: T-shirts, a denim, pants, a hoodie, a cargo shorts and a jacket are declined in the tones of sand and black and white and enlightened by sky blue touches, perfect for an informal gritty look to conquer fans during a concert as well as during the daily routine.
Woolrich
With the new Spring Summer 2020 Collection Woolrich made a real promise: to keep us “Warm, Dry and Protect” and we trust it. The American brand focused on performance since its dawn enriching its outdoor proposal with both technique items – realized in partnership with Goretex and Perex – and more street garments, looking at the up-to-date fashion changes but without loosing its own soul. Light trans-seasonal duvet as well as waterproof and windproof pieces help us to fight against the oddities led by the climate change. Following the route of a more conscious fashion approach, also Woolrich chose to adopt eco-friendly fabrics such as polyester and nylon respectively created by recycled plastic and textile wastes and without using harmful chemical products.
Z Zegna
That of the “Conscious Lifestyle” is a keyword also for Ermenegildo Zegna whose commitment to the planet and especially to the reforestation has been going on for over 80 years, thanks to the “Oasi Zegna” project in Valdilana region, Biella. This year Z Zegna presented the Spring Summer 2020 Collection set up an immersive infinity room inside the “Teatrino Lorense” of Fortezza da Basso, completely focused of the desertification matter. To fight against water waste the collection is based on material made of recycled fibers from eco-productive processes. The theme of the desert is also recalled through the collection’s color palette that includes tones of orange, red, sand, rust enhanced by nocturnal indigo and stellar white touches. Items’ super lightness is due to technical featherweight materials while silhouettes see a wide shape: from slim-fit to cargo pants passing through oversize windproof jackets and bombers.
Cover: Woolrich Spring Summer 2020 Collection, Courtesy of Woolrich
