FROM A TRAVEL BACK TO THE FUTURE TILL THE APPARITION OF A BREATHTAKING JAPANESE PRINCESS, MILANESE SS 20 FASHION SHOWS BRING US SOMEWHERE OVER THE RAINBOW

Text by: Annarosa Laureti

Milan Fashion Week has just concluded. Among the several fashion shows during last days we will surely remember those that let us forget the Italian city for a while taking us back in time or in fairy magical worlds where dreaming is still allowed.

Enjoy our first little pick of what we loved most and keep daydreaming with us!

 

ANTONIO MARRAS

Sit and switch off your phone, the gong played, “The True Story of Shiro and Baingio” is about to start.

The Sardinian designer brought fashion world and people at Theatre. What went on stage at Teatro dell’Elfo was a truly performance telling the Ancient legend of the beautiful princess Michiko (known by all as Shiro) and his soul mate Baingio.

Antonio Marras Spring Summer 2020 Collection told us the passionate bond between two magical twins Islands. Look after look, this mythological love story between Japan and Sardinia becomes real taking the form of garments. East meets West in a collection that sees Japanese shapes and traditional patters and embroideries matched with total denim outfits, cargo pants and all over patches pieces.

Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection Backstage, Courtesy of Antonio Marras
previous arrow
next arrow
PlayPause
Slider

The kimono acts as lord contaminating also outdoor jackets’ lines, making them fluid on the shoulders and highlighting the waist. Collage lettering logos are embroidered over long sweaters and bombers while midi and long skirts leave no places for minis.

Walking down the stage and then reaching the parterre, models played the roles of Japanese and Janas (Sardinian fairies) creatures amazing all the spectators.

Finally the long awaited princess Shiro appeared in her long orange and red kimonos with a jacquard print of large white herons. The magic tale reaches its happy ending.

Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
Antonio Marras Spring Summer 2020 Collection, Courtesy of Antonio Marras
previous arrow
next arrow
PlayPause
Slider

ANNAKIKI

Anna Yang takes us with her Spring Summer 2020 Collection directly to the future, or rather, to a dystopic future contaminated by 80s excesses. Wide shoulders, maxi sleeves, ties, Matrix futuristic sunglasses, and again high-waist silhouettes composed the wardrobe of a powerful and fiercely women who loves dare with strong color and sparkling details.

A ruffled long jacket becomes a cocktail dress while a mini white dress enriched with feathers details shows the hidden angelic side of the “2080”s girl.

Eccentric yet always elegant, Annakiki’s  businesswoman knows what she wants and she has no fear to dress up like her boyfriend.

Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
Annakiki Spring Summer 2020, Courtesy of Annakiki
previous arrow
next arrow
PlayPause
Slider

MARCO DE VINCENZO

Marco De Vincenzo’s dream was that of creating a collection where looks were differently colored one from another. Actually he did it. This Spring Summer 2020 Collection in fact brings a very special rainbow on Milanese Darsena enlightened by September sunset. The evocative show was a celebration of colors themselves: from the music on the background to the romantic ending on the bridge.

Models took over a very long catwalk carrying colorful, matching ice-creams in their hands, showing look after look all the sunlight’s wavelengths visible.

Wave was the key word of the entire collection: waves embroideries stick out on most of the outfits as well as elegant and delicate transparencies. Crystals and sequins details enrich soirée  dresses (and make up too) for a shining night.

Definitely a show to remember!

Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
Marco de Vincenzo Spring Summer 2020 Collection, Courtesy of Marco de Vincenzo
previous arrow
next arrow
PlayPause
Slider

MSGM

Colors explosion also for MSGM and its first decade. The creative director Massimo Giorgetti celebrates the 10th birthday of his own creature looking back to the brand archive, but always claiming that what he brought to the catwalk “is not a retrospective”. “Every single look – he said – is pure MSGM, with those essential elements that have been gone with us since the beginning”.

This Spring Summer 2020 Collection is the jubilation of vivid colored patterns, tye dye prints, laces, maxi bows, ruches and fringes. Models run the catwalk inside Triennale’s gardens, among the sculptures of the “Bagni Misteriosi” ensemble by Giorgio De Chirico, showing tops and jackets of maxi volumes, long lengthen skirts to end with a very springy touch thanks to the mini floral dresses’ army of the end.

Finally we can easily recognize MSGM’s endless love for art – in addiction to the very location’s choice – from those canvas male shirts and tote bags made in collaboration with the painter Todd Bienvenu that reproduce the latter’s naïf female portrays.

MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
MSGM Spring Summer 2020, Courtesy of MSGM
previous arrow
next arrow
PlayPause
Slider

 

Cover: Marco De Vincenzo Spring Summer 2020, Courtesy of Marco De Vincenzo