Simon Porte opened “Les Fleurs,” a temporary pop-up boutique on the 18th arrondissement. Pre-orders start March 26, and the store runs from March 27 to April 3
Text by: Josephine Giachero
Jacquemus, a child of Provence, has always enjoyed staging his region’s natural beauty and flora. To commemorate the brand’s tenth anniversary in 2019, “Le coup de soleil” collection was unveiled through an idyllic lavender field somewhere between Lubéron and the Alpes-de-Haute-Provence.
It is undeniable that flowers are a prominent font of inspiration to Jacquemus’ designs, collection after collection. “I have always been passionate about flowers, they are part of my inspiration when I design my collections. It was also a desire for me to share things other than clothes in this particular period of time,” said Simon Porte Jacquemus on the new venture.
Miuccia Prada was actually the first to launch a project of this kind: back in 2019, flower bouquets were fashionably wrapped in images of its Spring/Summer 2020 campaign and sold in several capitals.
Jacquemus, Les Fleurs pop-up shop
In his new project, stemming from the need of connecting consumers during the pandemic in new ways, bouquets of ranunculus from the family farm of seasonal flowers, Les Fleurs de Paul, in Carqueiranne, in the south of France, will be wrapped in fabric scraps from previous collections and priced at 30 euros.
“I have always dreamed of having a Jacquemus flower boutique. The idea of this pop-up came out naturally with my friends from Les Fleurs de Paul and the agency Yoann and Marco,” said the designer on how this idea came to mind.
This newly-launched initiative is in favour of eco-friendly practices. Starting from sourcing, assembling, and delivering the bouquets will be either brought to you by bikers in the radius of the pop-up shop, or through click and collection.
Thousands of fashion fans have already commented on Jacquemus’ recent posts of his colourful bouquets enclosed in the brand’s beautiful scraps of fabric. With many expressing disappointment that the service is only available in Paris, why not create our own?
