Gucci campaigns always take us in unexpected places inhabited by quirky characters: it might be an english castle with a semi-punk grandmother, a desert Berlin shopping mall with a misterious stuffed peacock or the Trevi Fountain with big cats. For Fall Winter 2017 Alessandro Michele, Creative Director, and Glen Lutchford, Photographer and Director, took us to a galaxy far far away. In a Sci-Fi B retro movie setting the models interact with the Creature from the Black Lagoon, Godzilla, assorted aliens and Star Trek Figures. The film is wild, fantastical, surreal and eccentric: adjectives used also to define Michele’s creations.
GUCCI FW DIRECTOR’S CUT