BURBERRY’S NEW CAPSULE “FUTURE ARCHIVE” PERFECTLY BLENDS THE TWO FACES OF RICCARDO TISCI’S CREATIVE DIRECTION
Text by Fiammetta Cesana
Since his appointment as Burberry’s creative director in 2018, Riccardo Tisci has made choices at two complementary levels. On one side, he is committed to introducing the 165-years-old brand in the contemporary fashion and media dimension, not only reinventing archival pieces with more rock and roll, groovy twists, but also approaching digital experiments for a totally new shopping experience. On the other side, Tisci shows great sensitivity working on the authority of style of the British heritage brand. From the new logo using the initials of Burberry’s founder, Thomas Burberry, to the debut collection “Kingdom” during London Fashion Week two years ago, till today, the Apulian designer has always respected the brand’s refinement and elegance carefully modernizing its timeless signature garments.
These two faces of Tisci’s work perfectly blend in today’s Burberry project “Future Archive”. A special collection of iconic pieces comprising also a numbered selection of garments. Based on the outerwear, the capsule shows from Burberry’s distinctive diamond-quilted coats, bomber jackets and jackets reinterpreted in 2020s key. The campaign, shot by Alessio Bolzoni and starring Jourdan Dunn and Adrian Chabada, also includes a series of bespoke jackets and pants, as well as accessories like bucket hats, backpacks, scarves and Cube bags, for men and women.
The collection is now available in selected Burberry’s stores, on burberry.com, and exclusively on Mytheresa.