wHEN INNOVATION mEETS lUXURIOUS HoME AND lIFESTYLE

With people readjusting to a home-based life as a result of COVID-19, the luxury home appliances, high-end furniture, and designer interiors sectors are thriving. Among the companies standing out in this context is LG SIGNATURE, an ultra-premium brand known for its pioneering technologies and design

Text by: Gilda Bruno

The fact that 2020 has literally disrupted our way of conceiving life and relating to others is simply indisputable. After an initial moment of shock, people almost immediately became acquainted with the “new normal” and everything that entails — from distance learning to smart working, from face masks and COVID-19 fit-to-fly tests to the impossibility of mixing up with other households. No wonder some call us the most adaptive species!

If, on one hand, the changes brought about by the measures put in place to contrast the spread of the virus severely affected the hospitality, services, and cultural sectors; on the other, the rising number of hours spent at home by the international community opened new windows of opportunity to those striving to make our home-based Zoom calls and Friday night socially-distanced drink sessions as comfortable as possible.

Not only did the Luxury Furniture Market grow by 1.39% in 2020, but the sector is also expected to witness a further growth of 4% over the next three years for a total profit of USD 6.43 billion. State-of-the-Art living experience provider LG SIGNATURE is no exception. The secret of the brand’s success? The desire for innovation and technological solutions.

Having developed a strong reputation among the world’s most discerning consumers for products that maximise quality-of-life through the harmonious blend of art and technology, LG SIGNATURE showcases each product’s unique essence with its outstanding core technologies while eliminating any unnecessary elements. The company’s goal and overall vision is to achieve the perfect balance between aesthetics and functionality. A mission that, judging at first glance, LG SIGNATURE can perfectly handle. 

The brand’s premium lineup features a wide range of innovative technologies and designs, which are applied throughout the offer to ensure the highest levels of performance, ease-of-use, and visual appeal. The LG SIGNATURE Wine Cellar relies on InstaViewTM technology to “keep internal temperatures stable and lock in freshness, creating a strong thermal barrier to maintain the perfectly chilled environment for wines and specialty foods.” 

Characterised by its hand-crafted, elegant look, the LG SIGNATURE Refrigerator is the perfect pick for those wanting to have a stylish and modern kitchen. The non-directional hairline brushing method has expert technicians performing hundreds of thin, multi-directional brushstrokes that are only revealed through the shifting of light, evoking an added sense of artisanal exclusivity.

But the best is yet to come, and you better be ready. In the coming months, the brand is set to announce the launch of its most technologically evolved innovation yet: the LG SIGNATURE OLED R. Featuring an extremely sleek look, the ultra-thin screen rolls into an ultramodern base housing the TV’s sound system. Thanks to LG SIGNATURE, you won’t have to worry about the lack of space in your living room.

In fact, the television that appears when you need it and disappears when you don’t – with a simple click on the remote control – is an outstanding achievement only possible with OLED technology’s self-lit pixels. Choose between the Full, Line and Zero viewing mode as the OLED R reinvents itself and the user experience in previously unthought-of ways, seamlessly integrating with any room or décor and epitomising the brand’s vision of futuristic luxury.

Just like with any other product by LG SIGNATURE, the result is a customer-tailored experience of comfort and functionality that, valuing the needs of each individual, breaks down the barriers to innovative living setting the premises for the future of the luxurious home and lifestyle sector.