For the LVMH initiative Journées Particulières Fendi hosted a craftsmanship live exhibition with record attendance
Text by: Fiammetta Cesana
Once again, Palazzo della Civiltà Italiana – maison’s headquarter in Rome – opened its doors to a successful event involving new generation of artists and tailoring experts. From October 11 to November 5 indeed the historical building held a unique exhibition by showing live the work of the artisans – from couture to ready-to-wear, fur, leather goods, shoes, watches, till the brand furnitures. Visitors had the extraordinary opportunity to admire the refined techniques of these craftsmen coming from the Roman fur atelier and the ones in Florence, Porto San Giorgio, Forlì and Neuchâtel.
This is part of the project Journées Particulières, which was founded in 2011 by LVMH group’s member Antoine Arnault with the aim of giving the public the possibility to meet their artisans, from bootmakers, designers, watchmakers, jewellery makers, cellar masters and malletiers…
About 2,000 students, arrived from 60 different high schools and universities, could immerse themselves into the artisanal world discovering in person the maison’s production values. Reaching an overall of 16,000 visitors, it newly revealed the importance to educate millennial creatives through the expertise of traditional practitioners.
So among this vibrant moment of interaction between past and present abilities, a space was also dedicated to street art. This kind of art is not stranger for Fendi, as we saw during the F for Graffiti show. In this occasion 11 Roman street artists, alongside the world map drawings, designed their panel inspired by the house’s key codes, and visitors could actively participate by performing their own graffiti on a wall. The master artisans of the fur atelier, using discarded material, created one-of-a-kind graffiti-inspired inlayed fur tablets.